We use the hot pot brand Haidilao to explain how the food industry brand does marketing. If first, differential positioning. The hotpot restaurant's main player of the wool belly, that is, the fresh hair of the air can be eaten in a boiling pot for nine seconds; Chaoshan's characteristic beef hot pot, one cow is for 9 tables; some hot pot uses pork belly and chicken to cook soup to make the bottom of the pot, fresh health ... Haidilao is not ingenious, famous for its meticulous service. Choosing this distinctive positioning has greatly enhanced its popularity. It, with the help of online marketing. The rise of short videos such as Douyin and Kuaishou attracted the attention of young people. As a result, many people saw the newly invented method of eating Haidilao on Douyin, and went to Haidilao to try on the ground. I have to say that this "Internet celebrity method" is to add bricks to Haidilao's performance. Now when you enter Haidilao, the clerk will take the initiative to ask you if you need to experience the way of eating red? It, emotional marketing method. Ilisa Lian has previously promulgated regulations in Taiwan to allow customers to bring dishes. This news suddenly became an explosion. So many people take up cheap drilling, bring their own dishes, and only consume the bottom of the store. It didn't take long after that, Haidilao announced that this regulation had to be suspended due to some diners. Netizens are distressed by Haidilao, accusing those diners who take advantage of cheap. As a result, Haidilao has made good marketing in terms of emotion. The fourth, crisis response law. Previously, a Beijing shop broke out of Haidilao's hygiene. Later, Haidilao closed the store, set up a camera, and announced it in the restaurant. Customers can also visit the kitchen at any time. This wave of danger has also won praise from the industry.
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1, SEM bidding ranking. is very burning, the keyword bid, click to pay? Including Baidu bidding, 360 bidding and Sogou. 2, online alliance advertisement. Website alliance, collectively known as SEM. 3, portal advertisement. mainly refers to Tencent, Netease, Sina, and Sohu. 4, WeChat, private domain flow. WeChat advertising has integrated multiple resources such as friends circle, public account, and applet. The number of users is huge. At present, there is a video number. 5, information flow advertisement. For example, the news client, on the app, appears on the browsing list in the form of content links, and click to jump to the advertising landing page. 6, video patch. It is mainly long video platforms such as Youku iQiyi Tencent. Advertising advertisements appearing before and when paused. 7, soft text advertisement. In the form of graphic, published on central media, commercial media or portal media to publicize the business information of the enterprise and implant it soft. 8, e -commerce advertisement. Im advertisements that customers have launched within e -commerce platforms such as Taobao, Tmall, Pinduoduo, etc. to obtain a large number of product exposure. 9, Q
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