2 thoughts on “At the beginning of the company, how to do the positioning of the target customer group?”

  1. The positioning of the target client group is the primary consideration of the initial stage of enterprise entrepreneurship. The scale of the target customer group determines the scale of the development of the enterprise and the consumption level of the target customer group, which determines how much money the enterprise can make.
    The importance of the positioning of the target customer group:
    The entrepreneurs found the product based on their own resources in the early days of their entrepreneurship, and then tried to sell them. As a result, I was tired of doing it. I found that the product was good but no one bought it. Or have been doing it for many years, there has been no way to make the enterprise bigger.
    The reason is that there is no analysis of the customer group in the early stages of entrepreneurship, and there is no precise positioning of the future service groups. There is no need for customers and the price of customers willing to pay in order to meet the needs.
    How to choose a target customer group:
    1. People with demand
    women have the needs of beauty, children have education needs, and elderly people have health needs. Of course, the demand here is aimed at specific people, but it has not yet been resolved. If you choose the needs of the public, the competition will be more intense.
    The shared bicycle as an example. The initial company that initially made shared bicycles discovered people's inconvenient needs, launched shared bicycles, and the company has developed rapidly. As more and more people want to make a share, the harder it is to join the business later.
    2. People with decision -making power
    have demand, but without buying decision -making power, without buying decision -making power, naturally cannot complete the final transaction.
    3. People who have the ability to buy
    are a little bit, that is, rich people or those who are willing to pay for their needs.
    The "honoring parents, brain platinum" of brain platinum is the best successful case:
    Shi Yuzhu's initial target customer is the elderly, and found that the elderly have pain points for poor sleep, and pursue pursuit The desire for youth. So the product is positioned in the elderly consumer group.
    But the elderly are generally frugal and are not willing to spend money, that is, the ability to buy is not strong. Brain platinum transformed the demand for a secondary transformation, and found that young people had the need for gifts for their parents. At the same time, the young people's purchase ability was stronger than the elderly. There is also an advertisement for "respecting parents and platinum".
    The customer demanders are the motivation for purchasing.
    people's demand is generally divided into two types:
    . By purchasing products or services, what confusion can be solved;
    . What can be satisfied or satisfied by purchasing products or services through purchasing products or services ;

  2. Why find the target customer group?
    In the development of the Internet and the intensification of the competition in the consumer market: new brands, new tracks, new channels, and new marketing play are endless. Under the market pattern of rapid evolution, how to establish competitive barriers and continue to grow, it is necessary to regain the background of the rise of new consumption in the digital era, take insight into consumer experience as the core, reshape the brand value, and carefully lay out the growth strategy of growth.
    Only by comprehensively and delicately tap consumers' mental changes, such as the age, gender, consumption habits, life status, interest points and other information of consumers can provide the correct direction for the next internal innovation. High -quality consumer experience is the key to improving brand loyalty, and it is also an important foundation for enterprises to maintain a stable profit model. With the development of the Internet and the intensification of the consumer market competition, every social media released by consumers, every social interaction, and every online purchase reflect consumer habits, attitudes and behaviors. Collecting, analyzing these data, and formulating effective consumer experience decisions for the business is the business of the enterprise's business, and it is also a differentiated method of leverage growth.
    Om how to analyze the target customer group?
    The traditional market adjustment -time -consuming, labor -consuming, high costs, limited samples, and the possibility of hidden real ideas for interviewees.
    Social media big data -conforms to user communication and online behavior habits. Without manpower and data, it can be collected automatically all -weather. The amount of data and analysis dimensions is richer, more objective and credible.
    The traditional user data collection has the following challenges:
    01 online and offline customers experience a wide range of contacts. The fragmented information is scattered in various departments of the enterprise. Empower management decision.
    02 Traditional research samples and long execution cycles, statistical results often lag behind consumption trends, and it is difficult to transform into executable insights to empower product innovation and marketing growth.
    03 Market intelligence data sources are thin, it is difficult to cope with the rapid evolution of market competition pattern, lack of unified tools for competition to target, and cannot be confirmed.
    Therefore, how to obtain accurate user portraits, labels and analysis
    The consumer experience insight based on real -time big data and machine learning algorithm, is an effective solution to truly organize corporate resource allocation "with consumers as the core". Consumption experience insight can help enterprises quickly collect and understand consumer needs, product reputation, competition dynamics, new product trends and consumer hotspots, and then drive professional sectors of marketing, research and development, customer experience, retail operations and other functional departments to seize business opportunities and respond agilely to respond to agile responses Consumption market in rapid changes.

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